CONTEXT OF PRACTICE 2 - BRIEF 1 - PLAN

After my progress tutorial with Richard I made a list of tasks to complete to help me progress with the module;

• Write final essay question.
• Develop concept (relates to physical outcome).
• Create detailed essay plan.

Once I have complete each of the above criteria I will be in a position where I can start writing my essay. Furthermore, when self-assessing my project last year I noted that producing a detailed essay plan, with a selection of supporting quotes, will help me complete the essays production quickly and without problem. Last year I only created a very basic essay plan, and I believe that this severely affected the timescale of the essays completion. 

ESSAY QUESTION

I started creating the question by defining a list of aspects that I want to review in my essay, the aspects relate directly to the subject matter that I want to review when writing my essay; 

• The conditioning of young children to create consumers.
• Is creating young consumers key to the success of consumerism/capitalist culture? 
• Born to buy.
• The integration of children into consumerist culture and the benefits for companies.
• Children's lack of ambition with regards to success (always focused on earning more money - related to class?)
• Child related commodities (what is marketed? Is it beneficial to them?)

Link

ANALYSING THE POINTS

Next, I analysed the points displayed above to help me define a point of focus for the essay question, this is an important step as it will dictate how the question is written. 

When I reviewed the points listed above I realised that, due to their similarities, they could be combined to create a singular point that covers all mentioned aspects. Although not all of the points are initially referenced they will be definitive subjects covered within the essay.

MAIN FOCUS;

• The conditioning of young children to create a generation of consumers and the importance of doing so for the successful perpetuation of capitalist culture. 

WRITING THE QUESTION

After defining the main of the essay I felt that I was in an informed enough position to start creating my essay question. 

QUESTION

How does the capitalist system condition young children into becoming compliant consumers? 

AIMS & OBJECTIVES 

I have further expressed the primary focus of my essay through the specifics of my aims and objectives;

AIMS;

• Firstly, by outlining how children are conditioned into becoming brainless consumers, I hope to show how the capitalist system purposefully manipulates the youth to perpetuate consumerist ideology.

OBJECTIVES;

• Goals or a step on the way to meeting the aim; how will it be achieved?

EXAMPLES & SUPPORTING MEDIA.

Once the question had been created and I evidenced the specifics of the project I started collecting a selection of quotes and data that can be applied to support the points made in my essay. 

ESSAY PLAN

After creating a list of quotes that can be used to support the points made by my essay I started writing a detailed essay plan.